Founded in 2020 with the aim of contributing to a fairer, happier, and more sustainable world, the Alok Institute brings to the field of social change the same professionalism, authenticity, and dedication that DJ and music producer Alok, one of the most-streamed Brazilian artists worldwide, brings to his music career, appearances in gaming, and interactions on social media.

“I hope the Institute will help improve the lives of many people and preserve nature, while also inspiring others to take part in building a fairer and more sustainable society,” says Alok.

His ongoing engagement with people from different generations and socioeconomic backgrounds deepens Alok’s commitment to those experiencing vulnerability and to those working to address inequality. His sense of social responsibility and civic engagement brought him to the United Nations General Assembly in 2022 and 2023, where he presented The Future is Ancestral, a project and movement. Alongside Indigenous thinkers, Alok has been drawing attention to the urgent need to promote and protect the rights of Indigenous Peoples to occupy multiple spaces in contemporary society. The project was featured at Global Citizen events in 2022 and 2024.

Even before the Alok Institute was formally established, Alok was already donating performance fees, directing music royalties toward social causes, and mobilizing individuals and partner brands to support social initiatives (see “The Path of Solidarity” on this website).

Career and Philanthropy

Alok Achkar Peres Petrillo (born August 26, 1991, in Goiânia, Brazil) is a Brazilian DJ, music producer, and entrepreneur, widely regarded as Brazil’s leading DJ and one of the most influential figures in electronic music worldwide. He currently ranks fourth in the world in British magazine DJ Mag’s Top 100 DJs poll, having become the first Brazilian to reach the publication’s top five in 2020 and achieving his highest-ever ranking in 2025. He is also the only Brazilian artist to have appeared on the Billboard Dance 100 list and, according to a 2025 report by Luminate, the most-streamed Brazilian artist outside Brazil.

The son of DJs Swarup and Ekanta, pioneers of psytrance in Brazil and founders of the Universo Paralello festival, Alok grew up immersed in electronic music alongside his twin brother, Bhaskar. He began his professional career in 2004 with the project Lógica before pursuing a solo career in 2010. In 2016, he signed with Dutch record label Spinnin’ Records and released “Hear Me Now,” featuring Bruno Martini and Zeeba. The track entered international charts and established his global presence. Today, he serves as an official Tomorrowland ambassador in Brazil, having performed at every edition of the festival held in the country, and made his Coachella debut in 2025.

As an artist, Alok is known for technologically ambitious live performances, including drone shows and LED pyramid installations, as well as for cultural initiatives such as Keep Art Human, a movement launched in 2025 to defend human creativity in the age of artificial intelligence. In 2024, he released the album O Futuro é Ancestral, featuring 50 artists from eight Brazilian Indigenous ethnic groups, which earned two Latin Grammy nominations. He won the DJ of the Year award at the Prêmio Multishow in both 2023 and 2024. In 2025, he was named to TIME magazine’s TIME100 Climate list, becoming the only DJ among the 100 most influential climate leaders worldwide.

As an entrepreneur, Alok founded his first record label, UP Club Records, in 2015, followed by Artist Factory in 2017. In 2019, he established Controversia Records, a sublabel of Spinnin’ Records. In 2022, he partnered with WAP to create WAAW by Alok, an audio equipment brand.

Alok is also a playable character in the video game Free Fire, introduced in partnership with Garena in 2019. It marked the first time a Brazilian celebrity had been officially incorporated into the game. His special ability, “Drop the Beat” (“Som na Caixa”), heals allies and increases their movement speed, making him one of the game’s most popular characters. In 2023, he received an “Awakening” version, featuring a design inspired by Brazilian Indigenous culture and enhanced abilities. Alok also performed live at the Free Fire World Series 2019 finals in Rio de Janeiro.

Alok is included in Bloomberg Línea’s list of the 500 most influential people in Latin America and is recognized as one of Brazil’s leading artist-philanthropists. In recognition of his social contributions, he received the Grand Officer rank of the Order of Merit of the Brazilian Labor Judiciary from the Superior Labor Court in 2023. In 2024, he joined the Human Rights Observatory of Brazil’s National Council of Justice. Since 2026, he has served as a Global Goodwill Ambassador for the United Nations Environment Programme (UNEP).