We support personal growth
and social transformation:

#access

to professional training,
technology and financial credit
to promote entrepreneurship

#right

to food with nutritional security
and from a sustainable production

#opportunities

in a context of social inclusion
and human development

our mission

Alok Institute´s mission is to foster opportunities to youth and women’ in order to promote innovative entrepreneurship, with social impact and wealth generation.

We contribute to a nutrition security, social inclusion and to the celebration of diversity.

vision

A world where human beings live in conditions to achieve their personal growth, creating and making decisions with autonomy, contributing to a happy, enlightened, just and sustainable society.

values

Alok Institute is oriented by the sense of oneness that embraces different cultures, communities and all beings. It advocates that a society is only really democratic when everyone has equal opportunities.

Areas of Work

Alok Institute works in partnerships for investments that strength initiatives on social transformation. We promote:

01. Entrepreneurship

01. Entrepreneurship

Providing training support for youth and women professional entrepreneurship,
stimulating new businesses initiatives, and access to credit and technology.

02. Social Gastronomy

02. Social Gastronomy

Fostering everyone’s access to food, in a context of nutritional security, conscious consumption and sustainable production.

03. Consciousness Expansion

03. Consciousness Expansion

Promoting human development, the strengthening of indigenous and afro-brazilian cultures, social participation, solidarity and the protection of nature.

In Brazil and Africa, before the formalization of the insttute, Alok started donating fees, transferring royalties from his music, mobilizing people and partner brands for social action and lending his image to engagement of actions for humanitarian causes.

Here we share some examples of donations and actions that have inspired Alok’s Institute.

about Alok

“Giving makes me happier”

“Giving makes me happier”

“I hope this achievement will awaken in people what it awakens in me: the desire to contribute positively, impacting others in some way”, said Alok when he reached the Top 5 of the world best DJs.

Alok is recognized for the way his artistic career is followed by an organic involvement in social impact actions, supporting groups and individuals at higher risks of exclusion even before the formalization of the Institute.

Being one of the most listened Brazilian artists in the world, he marks his presence in the music scene, in game shows, and social media. The Alok Institute brings the same professionalism, authenticity and simplicity that Alok gives to his work.

A DJ and Musical Producer, Alok is ranked 5th in the world by DJ MAG, and has over 22 million followers on Instagram, in addition to billions of views on YouTube.

The intense dialogue and exchange with an audience that mixes generations and social classes brought him greater contact and connection with people, deepening his commitment to those who live under social vulnerability.

Art, success, spirituality, and solidarity are reflected in the Institute’s founder. Besides the desire to make his audience happy, Alok also wants to contribute with strategic social investment to overcome poverty and exclusion in Brazil. “Giving is the very purpose of life, and what makes me the happiest”, he says.

Thus was born the Alok Institute (which also supports social actions in Africa and India): to join many other people and organizations that do not give up the efforts and motivation for making our planet a better home.

Born in 1991 in Goiânia, Brazil, Alok is the son of electronic music pioneers and DJs Ekanta Jake and Swarup (Juarez Petrillo). Brother of the international DJ Bhaskar and Jaya Petrillo, Alok is married to Dr. Romana Novais, and father to Ravi and Raika.

Fotos: Alisson Demetrio / Bismarck Araujo / Divulgação

about
us

The Alok Institute is a Nonprofit Organization created by the dj and music producer Alok for social investment. The Institute's main activities are centered in Brazil, but it also gives support to initiatives in Africa and India.
Founders

Alok Achkar Peres Petrillo
Romana Novais de Souza A. Petrillo

Admistrative Council

(and Founders)

President:
Alok Achkar Peres Petrillo
Vice President:
Fábio Correa Soares
Advisers:
Robson Cunha do Nascimento Junior
Rafael Rocha de Macedo
Gabriel Machado Lopes

Executive Director

Devam Bhaskar (Geraldinho Vieira)

Fiscal Council

Anna Ryta Costa
Felipe Caldeira Lobo
Raul Marcílio de Souza

Headquarters
Goiânia – State of Goiás (Brazil)

Partnerships:

Collaborative translation Portuguese – English:
Alan Adkins, Egídio Leitão and Sandro Coneglian.

about us

The Alok Institute is a Nonprofit Organization created by the dj and music producer Alok for social investment.
The Institute's main activities are centered in Brazil, but it also gives support to social initiatives in Africa and India.
Founders

Alok Achkar Peres Petrillo
Romana Novais de Souza A. Petrillo

Executive Director

Devam Bhaskar (Geraldinho Vieira)

Admistrative Council
(and Founders)

President:
Alok Achkar Peres Petrillo
Vice President:
Fábio Correa Soares
Advisers:
Robson Cunha do Nascimento Junior
Rafael Rocha de Macedo
Gabriel Machado Lopes

Fiscal Council

Anna Ryta Costa
Felipe Caldeira Lobo
Raul Marcílio de Souza

Headquarters
Goiânia – State of Goiás (Brazil)

Partnerships:

Collaborative translation Portuguese – English:
Alan Adkins, Egídio Leitão and Sandro Coneglian.

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