In 2023, some of Alok’s concert revenues were 100% or partially donated to social and environmental projects.
Amazon Sustainable Foundation (FAS) – Manaus (AM)
With the goal of alleviating the distress of communities and villages affected by one of the worst droughts ever recorded in the Amazonian region (a result of the climate crisis), the Alok Institute made a financial donation to the Amazon Climate Alliance (through FAS – Amazon Sustainable Foundation) to purchase potable water, food and hygiene items. The target group includes traditional peoples and communities living in critically affected areas as well as neighborhoods and peripheral zones in urban Amazonia.
The funds, equivalent to Alok’s performance fee for a show in Manaus on November 1st 2023, enabled the purchase of 330 food baskets for families in the following communities located in the Rio Negro’s Sustainable Development Reserve (RDS): Santo Antônio Tiririca, Nossa Senhora de Fátima, 15 de setembro, Nossa Senhora do Perpétuo Socorro, São Francisco do Bujaru.
Fotos: Lucas Bonny e Rodolfo Pongelupe
“It’s heartbreaking to see a place globally recognized as the paradise of waters now having its fish dying, rivers at extremely low levels, boats stranded, and children and adults experiencing privations. Therefore, my desire is to contribute to the improvement of riverine communities in the Amazon, which have been suffering from the drought. The climate crisis is a serious issue, and we all must act in an attempt to find solutions, each in our capacity, but everyone. In some way, my art can go beyond entertainment and fulfill a social function,” says Alok.
According to Victor Salviati, Superintendent of Innovation and Institutional Development, “this is the picture of climate injustice: those who contributed least to global warming are the ones who suffer the most. Alok’s support joins an active solidarity network to ensure food, hygiene items,and water for the population experiencing the impacts of drought in this challenging time.”
About the Amazon Climate Alliance:
Formed by a group of 65 socio-environmental institutions, academic organizations and community associations, the Amazon Climate Alliance united efforts to address climate change in the Amazon. Created on October 3th 2022, the initiative is mapping the areas most affected by drought in the Amazon to mobilize resources and emergency actions to assist the region’s peoples.
About the Amazon Climate Alliance:
About FAS – Amazon Sustainable Foundation:
The Amazon Sustainable Foundation (FAS) is a non-profit civil society organization working for the sustainable development of the Amazon. In 2023, the institution celebrated 15 years of activity with notable figures, such as a 202% increase in the average income of thousands of beneficiary families and a 40% reduction in deforestation in areas served between 2008 and 2021.
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Arteducação – Salvador (BA)
Alok’s show in Salvador (May 2023) featured social half-price tickets, with a portion of the revenue directed to the Axé Project focused on art education. The event collected 800 kg of food in addition to monetary donations and meals.
Fotos: Mila Petrillo e Arquivo Projeto Axé
About Axé Project
The Axé Project – Center for the Defense and Protection of Children and Adolescents is a non-governmental, non-profit organization that has served around 30,000 children, adolescents and young people rescued from educational poverty. The project employs the Pedagogy of Desire and Art Education to develop this potential.
Fotos: Mila Petrillo e Arquivo Projeto Axé
Founded in 1990 in Salvador (BA) by Cesare de Florio La Rocca, an Italian-born lawyer and educator, Axé means ‘the positive energy that allows all things to come into existence.’ The choice of this word from the Yoruba language is more than a tribute to Afro-Brazilian culture; it is also a belief that children, adolescents and young people are the most precious energy of each nation.
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Microcephaly – Belo Horizonte (MG)
Alok’s show in Belo Horizonte (May 2023) featured social entry tickets, with a percentage of the revenue allocated to the ‘Amor sem Dimensões’ (Love Beyond Dimension) program, which provides multidisciplinary treatment for children with microcephaly.The collaboration resulted in the donation of 340kg of food and the preparation of meals was also part of this partnership. The project is an initiative of IPESQ BH NGO, supported by Fraternity Without Borders.
Fotos: Arquivo IPESQ
About IPESQ:
The Professor Joaquim Amorim Neto Institute for the Development, Promotion, and Assistance to Scientific Research and Extension is a philanthropic organization that serves 52 children in situations of social vulnerability with neurological needs, providing physiotherapy, speech therapy, occupational therapy, social assistance, psychology, nutrition, and hygiene kits and fresh cooked meals. For the children’s care, there is a multidisciplinary team composed of physiotherapists, psychologists, and doctors, offering families the opportunity for appropriate treatment.
About Fraternity Without Borders:
Fraternity Without Borders (Fraternidade Sem Fronteiras) is a humanitarian organization based in Campo Grande (MS) with Brazilian and international operations. The operation is sustained through donations and mainly through sponsorship. With R$50.00 monthly, it is possible to contribute to a project and make a difference in the lives of many people.
Fotos: Arquivo IPESQ
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See the projects we follow from Fraternity Without Borders in Africa.
