Alok Institute and Feira Preta Institute join efforts to enable two units of Casa PretaHub (PretaHub Houses), an accelerator and incubator for black people’s entrepreneurship. It is a hub of creativity, inventiveness, and black people’s trends.
It is an evolution of the 19-year experience of Feira Preta, the largest black culture and economy event in Latin America. Casa PretraHub is a complete space that offers structure for a digital transformation of businesses created by black entrepreneurs.
It is expected that access to the programs and equipment of Casa PretaHub will generate a 30% increase in local black people’s income, contributing to social, cultural, and economic mobility.
Fotos: Arquivo Instituto Feira Preta
Journey
The first Casa PretaHub was created in São Paulo city, on Nove de Julho avenue, occupying 530 m2 with 06 rooms, 02 music studios, 01 kitchen for content production and 01 pop up kitchen, 01 maker space, 01 space for exhibition of visual artists, 01 shared store and 01 library of books and vinyl.
The space benefits at least 200 people a month; aiming to support and incubate around 30 businesses per month and facilitate the creation of around 30 videos and podcasts per month.
The second Casa PretaHub was created in Bahia, in the city of Cachoeira, in the Recôncavo Bahia region, located in the city’s Central Square in an old house measuring 800m2, recognized by IPHAN as a listed space. The house carries the legacy and ancestry of the local black culture. There are 04 rooms for artistic residence, 02 photo and video studios, 01 audio studio, 01 library, 01 course and living room, 02 kitchens.
Fotos: Rodrigo Portela – Terra Preta Produções / Rosângela Cordaro
About PretaHub
PretaHub is an accelerator for black entrepreneurship in Brazil. A hub of creativity, inventiveness and black trends. It is an evolution of the 18-year experience of Feira Preta, the largest black cultural and economic event in Latin America, which in 2018 reached its majority.
